Fishing Lures

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVET...

The MirrOlure® Marsh Minnow features a realistic baitfish profile and a large tail design to create tons of vibration on the retrieve. This soft pl...

Berkley® Gulp!® Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed to look, feel, smell, and move ...

The MirrOlure® Provoker® Twitch Bait features a large pocket in the belly which allows you to rig it many ways, for different presentations. Utiliz...

Color Multicolored Brand LIVE TARGET Size One Size Material Other Item Dimensions LxWxH 6 x 5 x 1 inches About this item Wate...

Deadly on saltwater species, Z-Man® Scented ShrimpZ™ are incredibly soft and buoyant with lifelike detail. Infused with 100% natural scents derived...

The Sinister Swim Tail (S.S.T.) has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have un...

The MirrOlure® Lil John Twitch Bait has an unusual shape but is a proven favorite among many tournament professionals and guides. Infused with a sp...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished...

Based off the 3D scan of a real baitfish. This innovative swimbaitnlooks and swims like the real thing which makes it an excellent tool fornanglers...

Size: 2 oz. Product Details:Product Brand LogoMade from real bait and enhanced with powerful amino acids, the Pro-Cure® Super Gel Fish Attractant h...

The 4″ Sinister Swim Tail XL (S.S.T. XL) has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These bait...

The Berkley® Gulp!® Saltwater Jerk Shad is the spittin' image of most every inshore game fish's favorite snack. Its erratic, darting "quick glide" ...

Thanks to its slow-sinking body and its double-jointed swimming action, the MirrOlure Pro Series Brokenback Swimbait can hover and swim in the wate...

An easy-casting suspending twitchbait that's brutally effective on inshore species, the MirrOlure® MirrOlip™ Crankbait makes working the 2-5' depth...

Match the Hatch! The popular MirrOdine® and MirrOdine ® XL are now available in Mullet, Pilchard, Pinfish and Shad profiles. Trout, Redfish, Snook,...

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish-cat...

Fish the Pinfish Swimbait near pilings, rocks, mangroves, docks, grass flats or other structure where fish hide. This swimbait is factory rigged wi...

Size: 2 oz. Product Details: Product Brand LogoMade from real bait and enhanced with powerful amino acids, the Pro-Cure® Super Gel Fish Attractant ...

The Yo-Zuri Crystal 3D Minnow’s patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There...

The Sardine Twitchbait is the perfect match for cruising predators in search of this prolific baitfish. Rapidly gaining attention by seasoned saltw...

Channeling the favorite meal of all inshore species, the ultra-realistic Z-Man® Pre-Rigged EZ ShrimpZ™ comes threaded onto a heavy-duty weighted Mu...

An already-legendary bait for spotted seatrout gets even better. The Z-Man® ElaZtech® Trout Trick® is now made of Z-man's proprietary 10X Tough mat...

With its adrenaline-pumping action, the Rapala® Saltwater X-Rap® has had a huge impact on the way anglers target many different saltwater species. ...

The SSB is a twitch/jerk bait that we made to be convertible. You can use it with a weighted hook to make it weedless or you can cut it to whatever...

What sets the STB apart from the typical Jerk Bait/Fluke is it’s angled hook slot. It was designed to accommodate a 3/0 – 5/0 weighted or weightles...

This breakthrough lure was designed to mimic a glass minnow or rain minnow. It also incorporates a suspending twitchbait action that produces real,...

The MirrOlure® MirrOmullet® or MirrOmullet XL C-Eye™ Skin Series Surface Walker features a wounded-mullet action and subtle presentation which is i...

The MirrOlure® Spotted Trout Series TT resembles a Trout fingerling, and features permanent "built-in" spots that will not scratch off. Cast or tro...

Scaled sardines! Shad! The lipless, rattling MirrOlure® MirrOdine® features a deep body profile and realistic baitfish patterns, which combine to p...

The Z-Man® Scented Pogyz™ mimics inshore forage like pinfish, menhaden, threadfin, pilchards, croakers, and shad. The Pogyz is fished on upright-sw...

Produced based on the scan of a real pinfish, the Savage Gear Pulsetail Pinfish RTF 4” Swimbait utilizes its photoprint details and patent-pending ...

Based off the 3D scan of a real baitfish. This innovative swimbaitnlooks and swims like the real thing which makes it an excellent tool fornanglers...

Size: 2 oz. Product Details:Product Brand LogoMade from real bait and enhanced with powerful amino acids, the Pro-Cure® Super Gel Fish Attractant h...

Made from real bait and enhanced with powerful amino acids, the Pro-Cure® Super Gel Fish Attractant has become one of the hottest fish attractants ...