Fishing Tackle

Thanks to its slow-sinking body and its double-jointed swimming action, the MirrOlure Pro Series Brokenback Swimbait can hover and swim in the wate...

The Berkley® Gulp!® Saltwater Jerk Shad is the spittin' image of most every inshore game fish's favorite snack. Its erratic, darting "quick glide" ...

Berkley® Gulp!® Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed to look, feel, smell, and move ...

The Sinister Swim Tail (S.S.T.) has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have un...

What sets the STB apart from the typical Jerk Bait/Fluke is it’s angled hook slot. It was designed to accommodate a 3/0 – 5/0 weighted or weightles...

The SSB is a twitch/jerk bait that we made to be convertible. You can use it with a weighted hook to make it weedless or you can cut it to whatever...

A tackle box standard, the Johnson® Silver Minnow™ is a classic spoon. Not only is it weedless, it can be cast, trolled, jigged, or twitched along ...

Deadly on saltwater species, Z-Man® Scented ShrimpZ™ are incredibly soft and buoyant with lifelike detail. Infused with 100% natural scents derived...

An already-legendary bait for spotted seatrout gets even better. The Z-Man® ElaZtech® Trout Trick® is now made of Z-man's proprietary 10X Tough mat...

Channeling the favorite meal of all inshore species, the ultra-realistic Z-Man® Pre-Rigged EZ ShrimpZ™ comes threaded onto a heavy-duty weighted Mu...

The Sardine Twitchbait is the perfect match for cruising predators in search of this prolific baitfish. Rapidly gaining attention by seasoned saltw...

Made from 100 percent real baits UV enhanced Packed with amino acids Super sticky, super strong, super effective Sticks to artificial baits except...

The Yo-Zuri Crystal 3D Minnow’s patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There...

The Yo-Zuri Crystal 3D Minnow’s patented and proprietary Internal 3D Prism Finish reflects all subsurface light, even in the murkiest water. There...